LTD took Bronze in the 2010 Design for Asia Awards, organized by The Hong Kong Design Centre. The DFA Awards are "presented to companies and designers from around the world that have achieved business success through good design that reflects, or has an impact on, the Asia lifestyle."
This year there were about 650 entries. LTD won in the "Identity and Branding" category for its work on the Zelo Bar & Restaurant in Pacific Place. As the Award citation puts it, "The branding... illustrates how design can simultaneously be eco and edgy. The entire identity – including menus, hoarding and other collaterals – reflects the restaurant's 'eco-chic' and 'recycled-chic' concepts in a way that is sure to provide diners with food for thought and inspire other designers in this environmentally aware era."
Details of Zelo's consumer identity and exteriors at ltdhk.com
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