2013 Charity Project

Living Treasures

With the coming Chinese New Year, we are pleased to announce a sequel to last year’s highly successful lai see fund-raising project. This year, we are introducing four exclusive new designs honoring our city’s “living treasures” – the disadvantaged elderly whose vital contributions to Hong Kong and its development have all too often been overlooked in the rush to modern prosperity.

We are inviting you to support this project, by ordering sets of lai see packets, exclusively designed by LTD. All proceeds from orders will again be donated to SoCO (Society for Community Organization).

A fun- and food-filled evening

SoCO (Society for Community Organization) allocated a small portion of the funds raised (in total more than HK$50,000) by LTD's "Lai See" design charity project to provide a fun- and food-filled evening for low-income families and homeless individuals in the West Kowloon area. The event was held on February 7th at Shek Kip Mei Community Hall.

Home is where the heart is

Invite those without a home into your heart.

LTD has launched our first charity project, dedicated to those who will be spending New Year’s alone and without the comforts of home.

We are inviting you to support this project, by ordering sets of lai see packets, exclusively designed by LTD. All proceeds from orders will be donated to SoCO (Society for Community Organization), which assists people living in Hong Kong’s infamous “cage homes” and the homeless.

A set of eight with four design, limited edition of 250 packs

ON 'A City Driven by Design"

While the idea of a design year is commendable, the parties involved should take this opportunity to openly discuss issues which are critical to the development of the design profession in Hong Kong. Chief among these are the age-old problem of speculative or "free" pitches (which devalue design and destroy rather than create value); the tendency of companies and organizations to ignore designers' intellectual property rights.

The Hong Kong Golf Club Website

LTD created an all-new, fully interactive website for The Hong Kong Golf Club, founded in 1889 and one of the world's premier golfing complexes.

More details at ltdhk.com

We are hiring

LTD (www.ltdhk.com) is looking for a designer with the talent and commitment to solidly assist our team across the range of our studio’s projects.

We are one of Hong Kong's most respected graphic design studios, with a track record in developing creative communications solutions for blue chip corporations, major retail brands, financial institutions, publishers, hotels and restaurants. Known for our extremely high visual communication standards and professional integrity, we provide clients with creatively robust solutions to their communications problems. Our work spans brand identity, corporate literature, Web site design, environmental graphics and product design.

Requirements :
• Proven track record of at least two years of studio/agency experience
• Proven educational background in graphic design, fine arts and the arts.
• Solid understanding of typography.
• Ability to visualize concepts with good drawing skills.
• Fluency in spoken and written English and Chinese.
• Web design skills and programming knowledge.

Interested parties please email your CV to careers@ltdhk.com

Qualification : University / College Degree
Years Experience : 2 to 3 Years
Job Category : Graphic Design, Branding
Job Type : Full Time Permanent / Project Base
Salary : Negotiable

The last day of ferry from Hung Hom

As a Hung Hom residents, I'm surely disappointed to see this slow-paced, old-fashioned and romantic habour crossing vehicle gone. I took ferry to work everyday until today and that 15 minutes on board had been one of the mood setting moment of the day, catching the breeze and the smell of the sea.

Also gone are some old-schooled stenciled type.

I thought they would have thrown a party to farewell this long-servicing pier; Instead, it just vanished quietly, with just a few more people taking pictures

by Vince

Wishing you a happy and healthy year of the Rabbit

In keeping with today's spirit of recycling, and noting how quickly twelve years have flown by, we're pleased to re-send our previous Year of the Rabbit e-card (vintage 1999). The card was one in our series of annually anticipated Chinese New Year's cards featuring first Jinx (who lived to the ripe age of 18) and subsequently Katz, who is 12.  Kung hei!

Please click below to see our past cards:
http://www.ltdhk.com/ltd_cny_2002/jinx.html

That's Italian

We recently wrapped up an identity project for a casual Italian restaurant - Bene Italian. We pasted up dozens of photocopies of our interior wall design in sections in order to review it in full scale. We were asked to create a modern-retro look, with authentically Italian visual ingredients.

The application on glass.

We also did the hoarding, in a very short time.

Details of Bene Italian's consumer identity at ltdhk.com

How high the spoon

LTD recently produced a poster for the restaurant W52, for which we previously created the identity and interior walls. It is now installed at the 3rd level of the glass-walled elevator shaft, where VIP diners are put into a relaxed mood.

Yes, it looks as great in our office.

Bronze winner of the 2010 DFA Awards

LTD took Bronze in the 2010 Design for Asia Awards, organized by The Hong Kong Design Centre. The DFA Awards are "presented to companies and designers from around the world that have achieved business success through good design that reflects, or has an impact on, the Asia lifestyle."

This year there were about 650 entries. LTD won in the "Identity and Branding" category for its work on the Zelo Bar & Restaurant in Pacific Place. As the Award citation puts it, "The branding... illustrates how design can simultaneously be eco and edgy. The entire identity – including menus, hoarding and other collaterals – reflects the restaurant's 'eco-chic' and 'recycled-chic' concepts in a way that is sure to provide diners with food for thought and inspire other designers in this environmentally aware era."

Details of Zelo's consumer identity and exteriors at ltdhk.com

GUOFULOU

Identity for an upmarket Chinese restaurant. LTD also designed the restaurants carpeting in keeping with the contemporary Chinese interiors.

More details at ltdhk.com

Poster for Kagyu Monlam Life Release

LTD designed the poster for the "Life Release" event of the 7th Hong Kong Kagyu Monlam. The symbol in the center of the palm, designed by His Holiness the 17^th Karmapa, is that of Kagyu Monlan, an annual prayer meeting held at the Buddhist holy site of Bodhgaya. The symbol signifies mankind and nature joining hands and expresses the principle that we are not giving up on planet earth, which has immeasurably benefited all beings.

WagnWalk

LTD designed the T-shirt for the SPCA Event WagnWalk in the beginning of 2010.

“High-brow” dining

Identity design for an upscale Chinese restaurant. LTD was requested to work with the fung shui master’s colour recommendations, which were suitable for the restaurant business. It was interesting to mix modern design thinking and fung shui logic. The two seemed to work well together. We were relieved the fung shui colours did not turn out to be red and gold !!

Lilian at radiodada with Tommy Li

“I was wondering what to talk about when designer Tommy Li invited me to be on the Radio dada program. Tommy made it very easy and relaxing for me to talk about my thoughts on design, being a designer and the problems we face today as designers…. . Here is a recording of the broadcast that I would like to share with you.”    
– Lilian Tang

Listen

The Hong Kong Golf Club Annual Report 2009

This cover shot of The Deep Water Bay Club House was photographed at dawn in late March 2010. The Clubhouse and course are lit at night by two large floodlights. It was a very challenging problem for the photographer. Josiah Leung and his crew started setting up the shot at midnight with a total of 40 HMI lights to light the Clubhouse inside and out. We then waited until dawn to get the perfect shot – a “hole in one.”

“It was a fascinating experience working with The Hong Kong Golf Club and LTD for the shot. Despite the misty and hazy weather, the unexpected sunrise finally came, worth the long and exhausting set-up of 40 HMI lights starting 11pm. This fabulous shot would not have been accomplished without the assistance and creativity from our clients.” 
– Josiah Leung, Photographer

ONE exhibition

Date: March 25 to May 30, 2010
Venue: HKDC Library

An exhibition organized by Hong Kong Design Centre and curated by miniminigallery. It is a rare opportunity to see the early works of more than 40 famous Hong Kong graphic designers, and a good chance to glimpse through how design techniques, subjects and aesthetics transform over the years.

"The class was conducted by Milton Glaser in the early 1980s in New York City. This was the first assignment given to us by Mr. Glaser. We are asked to give our most honest expression to the word ‘DESIGN’.
For myself, the continuous experiences of life are the roots of design, and the flavors of the these diverse experiences all meld into one in the course of one’s career."
– Lilian Tang

W52 Restaurant & Bar

More to come.

Objectified

"Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them..."

From the director of Helvetica. Available at big record stores.